THE AGENT, IN DETAIL
Do not take our word for it.
Read its conversations.
A complete sale
It does not answer. It moves the sale forward.
A customer who finds the price too high, then wants to think about it. Two objections, handled one after the other, all the way to payment — past midnight.
Animated demo: a customer challenges the price, doubts, hesitates — the AI agent answers every objection and closes the sale with a verified Wave payment, at 23:58.
Price held, objection handled, sale closed. Without you.
📷 Screenshot — Wave transferIt's paid!
Got it ✅ I read the amount, the recipient and the reference. The seller checks and confirms — you're delivered right after.
It reads payment proofs
Can I see the product first?
Of course, here it is 👇 And if you'd rather listen, I have a voice note 🎤
It sends photos, voice notes, PDFs
Hi again 👋 You were torn between size 42 and 43 — both are still available. Which one shall I hold?
It follows up — without pestering
I'll take 2 after all
Great choice: 2 × $45 = $90. Mobile Money or on delivery?
It always computes correctly
I'd rather speak to a real person
Of course, I'm putting you through to the seller right away 🙏
It steps aside for you
Waaw, ñaata la ?
$45 la benn. Ndax bëgg nga ñaar ?
It speaks the way your customers do
Beyond the answer
Answering — soon everyone will do that.
Getting paid, no.
An assistant that answers messages is becoming a standard — WhatsApp ships one. What decides a sale happens before and after the answer: the money you verify, the base you wake up, the business you steer one-handed. Nobody does that for you.
I've paid, here's the screenshot 🙏
Got it 🙏 I'm checking and I'll come straight back to you.
⛔ Suspicious proof. This screenshot has already been used (ref. WV88214477). Do not ship.
The recycled screenshot no longer works.
Hello Awa 🙏 Your jar of shea butter from March must be running low — shall I put one aside for you?
Oh yes! I was about to forget. Do you still have the 200 ml size?
Last year's customer comes back on their own.
how much did I sell today?
$145 collected · 6 sales. 12 customers served, 4 of them overnight.
add shea soap 2500 to cosmetics
Done ✅ Shea soap — $5, Cosmetics aisle.
You steer your business by texting.
You keep control
Autonomous does not mean unsupervised
You take over in one move
Open the conversation, reply: the AI steps back immediately and stops interfering for as long as you are handling it.
Alerts come to you
A payment proof to check, a customer asking for a human, a paused campaign: you are told on your own WhatsApp.
Nothing ships without you
The agent reads payment proofs but never confirms alone: the final approval is yours, always.
On your phone
🔔 EssorPlus
💰 Payment proof received from +226 70 ·· ·· 40 (ref 7TX…410). Check the money arrived, then confirm.
🔔 EssorPlus
🙋 A customer (+225 07 ·· ·· 82) is asking for a human — the AI has stepped back, reply from the Inbox.
The dividing line
Answering the customer is a solved problem
Meta launched its own agent in June 2026, it reads your catalogue and it is good. Better to say so plainly — then say where it stops.
What Meta's agent already does
And does well. If that is all you need, keep it.
- Answers customer questions, day and night
- Recommends your products from your catalogue and checks stock
- Records the order, books an appointment, qualifies a prospect
- Hands the conversation over to a person when needed
- Sets up in about ten minutes, without writing a line of code
This is not a criticism. It is very good at the incoming conversation. It simply was never meant to do the rest.
What it does not do — and we do
Going after the customer, checking that they paid, running the team — and keeping your data yours.
It waits to be written to
The agent starts nothing on its own: no campaign, no abandoned-cart follow-up, no waking a dormant customer. Broadcast lists in the app are capped at 256 contacts. What is never triggered is revenue that never arrives.
It has never seen a Mobile Money receipt
Ours reads the screenshot: amount, recipient, date, reference. It spots a reference already used and warns you. In a market where people pay by screenshot, that is the difference between getting paid and getting had.
Your conversations and your catalogue live at Meta
To train it you hand Meta your website, your catalogue and your exchanges, and conversations are processed on its infrastructure. With us, your customer base stays yours: you export it, you follow up on it, you delete it whenever you want.
It does not run a team
No shared inbox, no role-based access, no multiple numbers or multiple agents. As soon as a second person answers customers, you need another tool.
It does not tell you what it earns you
With us, every order closed by the agent is marked as such: you see the revenue it brings in, and what it costs you, in the same table.
Meta solved the incoming conversation. We solve what comes before it and what comes after — and that is where the revenue is.
Comparison
EssorPlus does not replace your agent. It orchestrates your revenue.
A conversational agent handles the conversation, and handles it well. The question is not which one answers best, but which one connects the advertising, the payment, the customer base and the revenue. An honest comparison, based on what Meta's agent can actually do.
| EssorPlus | Conversational agent | Classic WhatsApp tools | Generic chatbots | |
|---|---|---|---|---|
| Answers incoming messages, around the clock | ||||
| Records the order inside the conversation | ||||
| Sells from YOUR catalogue, total computed by the server | ||||
| Verifies Mobile Money proofs (amount, recipient, screenshot already used) | ||||
| Outbound sending: campaigns, follow-ups, waking dormant customers | ||||
| Business steerable from WhatsApp (figures, products, prices) | ||||
| Absorbs Meta ad spikes (thousands of leads a day) | ||||
| Customer base built automatically, ready for a campaign | ||||
| Sends photos, voice notes and PDFs at the right moment | ||||
| Deliverability engine (consent, tiers, reputation) | ||||
| Team inbox, role-based access, several numbers | ||||
| Your conversations are never used to train an AI model | ||||
| Mobile Money built in (Orange, Wave, MTN…) | ||||
| Local languages (Wolof, Bambara, Lingala, Swahili…) | ||||
| Revenue attributed to the agent, measured | ||||
| Revenue attributed back to the originating campaign | ||||
| Lifetime value per customer and purchase history | ||||
| Subscription payable by Mobile Money |
FROM THE FIRST MESSAGE TO THE MONEY IN THE BANK
Every conversation
can be worth more.
EssorPlus converts it, follows it, checks the payment and tells you what it brought in. Start with the WhatsApp number you already use.